What I can do for you

Good copywriters are good at writing words, but the best copywriters are business-minded. They think about the entire life cycle of a business and customer. They ask questions about who you’re trying to reach, who an ideal customer is, and what the bigger picture is. If they don’t know that, they're just guessing at what will land.

I help businesses with…

BRANDING & POSITIONING | USPs, benefits statements, GTM strategies based on empathy and deep research/SWOT analyses

Someone needs to be the keeper of your brand’s story, or else you'll go nowhere fast. I write style guides, brand voice guidelines, slogans/taglines, and about pages that determine how to connect with your audience.

CONTENT STRATEGY | Designing content pillars to enhance your brand’s story and create consistency for your audience alongside websites/blogs, newsletters, and social media to carry out the tactical side of your strategy.

EMAIL MARKETING | How to build an email list, how often to speak to your audience, irresistible lead magnets, A/B testing, and more.

WORKFLOWS | Building workflows that work for you. Think: creative briefs that streamline communication and get better results, setting up processes for approval, getting everyone on board who needs to be, etc

I’ve been a B2B and B2C copywriter for going on 7 years now. Although I’ve written every single type of asset you can think of, I specialize in…

EMAIL | I write emails people look forward to in their inboxes. Anything from sales campaigns, awareness campaigns, comms, outbound leads, welcome sequences, and ongoing promotions. I provide multiple email subject lines and preview text options to test what best suits your audience. 

→ When I worked at Amazon, I increased the open rates for Prime Day emails from 21% to 36% YoY by understanding the audience and tailoring subject lines to business owners.

WEBSITE | Your website is often your first impression. Don’t you want it to be a good one? I wrote home pages, landing pages, squeeze pages, about pages, FAQs, headlines, and lead magnets.

→ I wrote the website for a new, micro-recording studio based in Austin, Texas called Hideaway Recorders.

CONTENT | I can take complex topics and translate them into simple language your audience will understand, and I can tell a larger brand story with your content. I write blog posts, case studies (and interview the subjects), newsletters, and one-pagers - all designed to enhance your business story.

→ For the personal finance company Beyond the Green, I edited and shaped founder-led content to be published on Chegg. 

I've also written product descriptions, social media copy (Instagram, Facebook ads, Substack Notes, and LinkedIn), executive comms (ghostwriting), and communications campaigns.

If you’re not on Substack yet and don’t know where to start, I’m your full-service girlie. I can help you with the end-to-end management of brainstorming your concept, setting up the back end and branding, managing an editorial calendar, writing posts, staging newsletters and scheduling sends, and ongoing promotion and community management.

These are all services I take care of for my personal newsletter Half Life, where I write about human nature, digital wellness, and pop culture.

→ I started Half Life with an email list of four people I knew personally and have grown it to 500+ subscribers in under two years with more than 75 posts. I’ve designed the branding, graphic elements, and email templates and source all photos. I brainstorm, write, and edit all essays. I analyze data on the backend for growth and conduct A/B testing to see what my audience responds best to. I write daily Notes to promote to broader Substack community, and I manage all comments and subscriber questions.